/* ============ Hero mockup (browser + Instagram phone + brand card) ============ */
.hero-mockup-wrap {
  position: relative;
  width: 100%;
  aspect-ratio: 900 / 886;
}
.mockup-piece {
  position: absolute;
  border-radius: 9px;
  overflow: hidden;
  opacity: 0;
  background: #fff;
}
.mockup-piece img { width: 100%; height: 100%; object-fit: cover; display: block; }

.mockup-browser {
  left: 0; top: 0; width: 82.9%;
  box-shadow: 0 40px 70px -30px rgba(46, 46, 38, 0.45);
  transform: translateY(54px);
  transition: opacity 1s cubic-bezier(.16,.8,.24,1), transform 1s cubic-bezier(.16,.8,.24,1);
}
.mockup-phone {
  left: 66.2%; top: 31%; width: 33.8%; z-index: 2;
  box-shadow: 0 30px 60px -22px rgba(46, 46, 38, 0.4);
  transform: translateX(64px);
  transition: opacity 1s cubic-bezier(.16,.8,.24,1) .28s, transform 1s cubic-bezier(.16,.8,.24,1) .28s;
}
.mockup-card {
  left: 46.2%; top: 54.3%; width: 16%; z-index: 3;
  box-shadow: 0 24px 44px -16px rgba(20, 20, 14, 0.5);
  transform: translateY(18px) scale(0.9);
  transition: opacity .8s ease .6s, transform .8s cubic-bezier(.34,1.3,.64,1) .6s;
}
.hero-mockup-wrap.is-visible .mockup-browser { opacity: 1; transform: translateY(0); }
.hero-mockup-wrap.is-visible .mockup-phone { opacity: 1; transform: translateX(0); }
.hero-mockup-wrap.is-visible .mockup-card { opacity: 1; transform: translateY(0) scale(1); }
.mockup-card.floating { animation: card-float 4.8s ease-in-out infinite; }
@keyframes card-float {
  0%, 100% { transform: translateY(0) scale(1); }
  50% { transform: translateY(-9px) scale(1); }
}
@media (prefers-reduced-motion: reduce) {
  .mockup-piece { transition: opacity .4s ease !important; transform: none !important; }
  .mockup-card.floating { animation: none; }
}

/* ============ Ribbon / trust strip under hero ticker ============ */
.ticker-track.premium span { font-style: normal; font-weight: 500; }

/* ============ Section shell ============ */
.section-shell { padding: 120px 0; }
.section-shell.tight { padding: 90px 0; }
.section-shell + .section-shell { padding-top: 0; }
.section-kicker {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 13px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--rust);
  margin-bottom: 18px;
}
.section-heading {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: clamp(30px, 3.6vw, 48px);
  line-height: 1.1;
  color: var(--heading);
  max-width: 720px;
  margin: 0;
}
.section-lede {
  font-size: 17.5px;
  line-height: 1.75;
  color: var(--body-text);
  max-width: 560px;
  margin: 22px 0 0;
}

/* ============ Section 2: Editorial service cards ============ */
.services-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  margin-top: 56px;
}
.service-card-lg {
  position: relative;
  border-radius: 12px;
  overflow: hidden;
  aspect-ratio: 5 / 4;
  background: var(--placeholder);
}
.service-card-lg img, .service-card-lg video {
  width: 100%; height: 100%; object-fit: cover; display: block;
  transition: transform .7s cubic-bezier(.16,.8,.24,1);
}
.video-card { cursor: pointer; }
.service-card-lg:hover img { transform: scale(1.06); }
.service-card-lg .card-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(20,18,12,0) 38%, rgba(18,16,10,0.88) 100%);
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: 34px;
}
.service-card-lg .card-num {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 12px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--peach);
  margin-bottom: 10px;
}
.service-card-lg h3 {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: clamp(24px, 2.6vw, 30px);
  color: #FBF5E9;
  margin: 0 0 10px;
}
.service-card-lg p {
  font-size: 15px;
  line-height: 1.65;
  color: #E4DECB;
  max-width: 420px;
  margin: 0;
}
.play-chip {
  position: absolute; top: 24px; right: 24px;
  width: 44px; height: 44px; border-radius: 50%;
  background: rgba(243,234,214,0.92);
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 8px 20px -6px rgba(0,0,0,.4);
}
.play-chip::after {
  content: '';
  border-style: solid;
  border-width: 7px 0 7px 11px;
  border-color: transparent transparent transparent var(--rust);
  margin-left: 3px;
}

/* ============ Section 3: Process ============ */
.process-track {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 8px;
  margin-top: 64px;
  position: relative;
}
.process-step { text-align: left; position: relative; padding-right: 8px; }
.process-step:not(:last-child)::after {
  content: '';
  position: absolute;
  top: 22px; right: -4px;
  width: 34px; height: 1px;
  background: var(--olive-badge-border);
}
.process-num {
  width: 44px; height: 44px; border-radius: 50%;
  border: 1.5px solid var(--rust);
  color: var(--rust);
  font-family: 'DM Serif Display', serif;
  font-size: 18px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 22px;
  background: var(--cream);
}
.process-step h3 {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: 22px;
  color: var(--heading);
  margin: 0 0 10px;
}
.process-step p {
  font-size: 14.5px;
  line-height: 1.65;
  color: var(--body-text);
  margin: 0;
}
.process-step ul {
  list-style: none;
  margin: 10px 0 0;
  padding: 0;
  font-size: 13.5px;
  color: var(--olive-muted);
  line-height: 1.9;
}
.process-step ul li::before { content: '— '; color: var(--rust); }

/* ============ Section 4: Results ============ */
.results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
  margin-top: 56px;
}
.stat-card-lg {
  display: block;
  background: var(--cream-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 38px 32px 32px;
  text-decoration: none;
  color: inherit;
  transition: transform .3s ease, box-shadow .3s ease;
}
.stat-card-lg:hover { transform: translateY(-4px); box-shadow: 0 24px 40px -26px rgba(46,46,38,.4); }
.stat-card-lg .big-num {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: clamp(38px, 4vw, 50px);
  color: var(--rust);
  display: block;
  line-height: 1;
}
.stat-card-lg .stat-caption {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--olive-muted);
  margin-top: 12px;
}
.stat-card-lg .stat-source {
  font-family: 'DM Serif Display', serif;
  font-style: italic;
  font-size: 16px;
  color: var(--heading);
  margin-top: 4px;
}
.stat-thumb {
  margin-top: 22px;
  border-radius: 8px;
  overflow: hidden;
  aspect-ratio: 4 / 3;
  border: 1px solid var(--placeholder-border);
}
.stat-thumb img { width: 100%; height: 100%; object-fit: cover; display: block; }
.stat-thumb.video-thumb { position: relative; cursor: pointer; }
.stat-thumb.video-thumb::after {
  content: '';
  position: absolute; inset: 0; margin: auto; width: 46px; height: 46px;
  background: rgba(243,234,214,0.92); border-radius: 50%;
}
.stat-thumb.video-thumb::before {
  content: '';
  position: absolute; z-index: 1; top: 50%; left: 50%;
  transform: translate(-40%, -50%);
  border-style: solid; border-width: 8px 0 8px 13px;
  border-color: transparent transparent transparent var(--rust);
}

/* ============ Section 5: Case study ============ */
.case-study { background: var(--olive); color: #EEF0E2; }
.case-study .section-kicker { color: var(--peach); }
.case-study .section-heading { color: var(--cream); }
.case-study .section-lede { color: #D8DCC6; }
.case-shot {
  margin-top: 56px;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid rgba(243,234,214,0.18);
  box-shadow: 0 40px 80px -30px rgba(0,0,0,0.5);
}
.case-shot img { width: 100%; display: block; }
.case-meta {
  margin-top: 40px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
}
.case-meta-item .label {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 12px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--peach);
  margin-bottom: 8px;
}
.case-meta-item .value {
  font-family: 'DM Serif Display', serif;
  font-size: 22px;
  color: var(--cream);
  line-height: 1.35;
}

/* ============ Section 6: Packages ============ */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
  margin-top: 56px;
  align-items: stretch;
}
.pricing-card {
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 40px 32px;
  background: var(--cream-card);
  display: flex;
  flex-direction: column;
}
.pricing-card.featured {
  border-color: var(--rust);
  background: var(--cream);
  box-shadow: 0 30px 55px -30px rgba(191,90,59,0.45);
}
.pricing-card .plan-tag {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 11.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rust);
  margin-bottom: 14px;
}
.pricing-card .plan-name {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: 27px;
  color: var(--heading);
  margin: 0;
}
.pricing-card .plan-price {
  font-family: 'DM Serif Display', serif;
  font-size: 30px;
  color: var(--rust);
  margin: 16px 0 2px;
}
.pricing-card .plan-note {
  font-size: 13px;
  color: var(--label-muted);
  margin-bottom: 26px;
}
.pricing-card ul {
  list-style: none;
  margin: 0 0 30px;
  padding: 0;
  flex: 1;
}
.pricing-card li {
  font-size: 14.5px;
  line-height: 1.5;
  color: var(--body-text);
  padding: 11px 0;
  border-top: 1px solid var(--border);
}
.pricing-card li:first-child { border-top: none; }

/* ============ Section 7: Founders ============ */
.founders-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  margin-top: 56px;
}
.founder-photo {
  aspect-ratio: 1 / 1.08;
  border-radius: 12px;
  overflow: hidden;
  margin-bottom: 26px;
}
.founder-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.founder-photo.pending {
  background: var(--olive);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  color: var(--cream);
}
.founder-photo.pending .mono {
  font-family: 'DM Serif Display', serif;
  font-style: italic;
  font-size: 56px;
}
.founder-photo.pending .mono-sub {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: #C8CCB0;
  margin-top: 8px;
}
.founder-name {
  font-family: 'DM Serif Display', serif;
  font-weight: 400;
  font-size: 28px;
  color: var(--heading);
  margin: 0;
}
.founder-role {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 12.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rust);
  margin-top: 6px;
}
.founder-skills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
.founder-skills span {
  font-family: 'Archivo Narrow', sans-serif;
  font-size: 11.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--olive-muted);
  border: 1px solid var(--border);
  border-radius: 2px;
  padding: 7px 11px;
}
.founder-bio {
  font-size: 15.5px;
  line-height: 1.75;
  color: var(--body-text);
  margin-top: 20px;
}
.founder-cta { margin-top: 20px; }

/* ============ Final CTA ============ */
.final-cta .contact-box { padding: 88px 48px; }
.final-cta .contact-box h2 { font-size: clamp(30px, 4vw, 50px); }
.final-cta .contact-box .offer {
  font-size: 16px;
  color: #F6E2D3;
  max-width: 460px;
  margin: 18px auto 0;
  line-height: 1.6;
}

/* ============ Responsive ============ */
@media (max-width: 900px) {
  .section-shell { padding: 76px 0; }
  .services-grid { grid-template-columns: 1fr; }
  .process-track { grid-template-columns: 1fr; gap: 30px; }
  .process-step:not(:last-child)::after { display: none; }
  .results-grid { grid-template-columns: 1fr; }
  .case-meta { grid-template-columns: 1fr; gap: 20px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .pricing-card.featured { transform: none; }
  .founders-grid { grid-template-columns: 1fr; gap: 44px; }
  .hero-mockup-wrap { margin-top: 30px; }
}